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Learning topic

Starting & Running a Business

Listing your business, keeping your official records in good shape, and making your public information accurate.

  1. Chapter 1

    Getting listed

    From a blank profile to something a consumer can actually use.

    How to go from a blank profile to something a consumer can actually use.

    • Use the exact legal business name so consumers can match it to official records.
    • Pick the industry or profession that best matches how consumers search for you.
    • Write a plain description of what you do and who you do it for. Skip the jargon.
    • Add your city, state, and ZIP so you appear in local searches.
    • Include a phone number and website that someone actually answers.
    • Keep your listing current. Outdated contact details are the most common reason someone gives up.
  2. Chapter 2

    Keeping your official records in good shape

    People will look you up. Make sure what they find is accurate.

    People will look you up. Make sure what they find is accurate and current.

    • Check your business registration every year and confirm the registered agent and address are still correct.
    • Renew licenses before they lapse. People see an expired status, even if the renewal is in progress.
    • Answer any letter from a board quickly. Unanswered notices can turn into discipline on your record.
    • Make sure your insurance certificates are current and that your state records show the right coverage.
    • If you find an error in a government record, correct it with the agency. Sunshine Verified cannot change official records for you.
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